Visit of José María Fresneda president of ASAJA

On November 16 we had a very special visit at the Julián Soler facilities in Quintanar del Rey.

José María Fresneda, the president of ASAJA, the largest professional agricultural organization in Spain, came to meet our VIDARTIS research project in person.

The VIDARTIS project, led by Ana Soler, our Quality Director, aims to study must as a pigment for use in graphic expression techniques.

José María Fresneda stressed that this is an innovative and original project that has enormous potential as an added value to one of the hallmarks of our region, the vineyard, the grape, the must and everything that revolves around it.

He congratulated Ana Soler for the initiative and showed us the support of the agrarian organization.

“From ASAJA we will be here to spread the word and help in any way we can.”

During the visit, we showed them some of the pictorial works that different artists have made with the grape juice concentrate pigment and they were able to admire the amazing result.

During the visit, we showed them some of the pictorial works that different artists have made with the must pigment and they were able to admire the amazing result.

In addition to the grape juice concentrate, vine shoots, leaves or earth have also been used, elements that give the paintings a very unique character, since everything used in them comes from the earth and the vineyard.

VIDARTIS is the ultimate expression of the fusion between art and agriculture.

What began as a dream has gradually taken shape and become a reality, obtaining results that can already be seen, such as the collaboration with the University of Castilla-La Mancha and Professor Ramón Freire, which will consist of the research of these elements for their use in graphic expression.

At the moment Vidartis is taking its first steps and we have the support of ASAJA, which qualifies the project as an original initiative that we must take advantage of, in favor of one of our hallmarks such as viticulture.

During ASAJA’s visit, Julián Soler, the soul and founder of the company, who reminds us every day in his visits of the company’s values, was present:

Humility, honesty, closeness, innovation and respect for the land and our origins.

In Julián Soler we think that our company must go beyond the business activity and must provide a service to society.

The VIDARTIS project combines agriculture and art, using the natural coloring of grapes as pigment, through different graphic expression techniques.

Nothing but grapes for all the senses.

If you want to know more about the Vidartis project contact us.

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