At Julián Soler we believe that our company must go beyond the business activity and must provide a service to society.

The VIDARTIS project combines agriculture and art using the natural coloring of grapes as pigment, through different techniques of graphic expression.

Nothing but grapes for all the senses.

If you want to know more about the Vidartis project, click here to know how it came about.

On November 16 we had a very special visit at the Julián Soler facilities in Quintanar del Rey.

José María Fresneda, the president of ASAJA, the largest professional agricultural organization in Spain, came to meet our VIDARTIS research project in person.

The VIDARTIS project, led by Ana Soler, our Quality Director, aims to study must as a pigment for use in graphic expression techniques.

José María Fresneda stressed that this is an innovative and original project that has enormous potential as an added value to one of the hallmarks of our region, the vineyard, the grape, the must and everything that revolves around it.

He congratulated Ana Soler for the initiative and showed us the support of the agrarian organization.

“From ASAJA we will be here to spread the word and help in any way we can.”

During the visit, we showed them some of the pictorial works that different artists have made with the grape juice concentrate pigment and they were able to admire the amazing result.

During the visit, we showed them some of the pictorial works that different artists have made with the must pigment and they were able to admire the amazing result.

In addition to the grape juice concentrate, vine shoots, leaves or earth have also been used, elements that give the paintings a very unique character, since everything used in them comes from the earth and the vineyard.

VIDARTIS is the ultimate expression of the fusion between art and agriculture.

What began as a dream has gradually taken shape and become a reality, obtaining results that can already be seen, such as the collaboration with the University of Castilla-La Mancha and Professor Ramón Freire, which will consist of the research of these elements for their use in graphic expression.

At the moment Vidartis is taking its first steps and we have the support of ASAJA, which qualifies the project as an original initiative that we must take advantage of, in favor of one of our hallmarks such as viticulture.

During ASAJA’s visit, Julián Soler, the soul and founder of the company, who reminds us every day in his visits of the company’s values, was present:

Humility, honesty, closeness, innovation and respect for the land and our origins.

In Julián Soler we think that our company must go beyond the business activity and must provide a service to society.

The VIDARTIS project combines agriculture and art, using the natural coloring of grapes as pigment, through different graphic expression techniques.

Nothing but grapes for all the senses.

If you want to know more about the Vidartis project contact us.

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Vidartis is an innovative project that fuses art and agriculture, from the use of grape juice concentrate as a pigment. In this way, it is used in different techniques of graphic expression. Ana Soler Sanchiz, an agricultural engineer from Albacete and a member of the Albacete Association of Agricultural Engineers, is the director of this project.

An idea that was born within the innovation department of the wine sector company Julián Soler, S.A. A business dedicated to the manufacture and export of grape juice concentrate located in Quintanar del Rey.

Ana Soler states that last Christmas she came up with the idea of making “Christmas” with the must. “I realized that the result was very beautiful with very vivid colors. I liked the idea and continued to develop it until I had a small collection of paintings made entirely with the colorant from our grapes,” says Ana Soler, director of the Vidartis project.

This first collection was created by different artists from La Mancha or with roots in La Mancha. “It was a few months ago when they began to create works using our white or red grape juice concentrate, elements such as vine shoots, leaves or the soil of the vineyards. Reflecting our identity,” adds Ana. This collection is on display at the company.

About the Vidartis project led by Ana Soler

The Vidartis project has now begun with the Faculty of Fine Arts of the Cuenca Campus (ULCM) and the Globalcaja Foundation.

The objective is to obtain a stable pigment with the grape so that it does not oxidize and can be used more easily in the works. A selection of 14 students from the last course have received a “kit” with different materials from the vineyard such as: soil, vine shoots and layers of red, white and Garnacha Tintorera grapes donated by the company Julian Soler.

At the end of the course, the ‘Julian Soler Award’ will be given to the best of the works developed by the students and an exhibition will be inaugurated. Some samples will be exhibited in May next year.

It will bring together all the students’ works plus those of other artists. In addition, it will be possible to purchase the works and use the proceeds to keep the project alive.

This is a challenge for the students, as well as for the professional artists, because grapes contain sugar, glucose and fructose, which can make it difficult to use the pigment. “It is up to each artist to use one technique or another. There are some who have used the pigment as a watercolor, others have diluted it and let it dry or added textures with the vine shoot and soil. In this way, authentic works of art are achieved,” says Soler.

“I am thrilled to see that the company and the University have joined forces to initiate this artistic and educational research project, using grape pigments. Our grape, the Castilian-La Mancha grape.

A grape that is grown by our neighbors. And which we then transform into grape juice concentrate,” says Soler.

Creations made with grape juice concentrate can evolve with the passage of time, since it is a natural pigment. When no fixative is applied to the work, “it seems to have life because the tone changes. One of the axes of the Vidartis project is to reflect that art is alive and this is not achieved with conventional or traditional paints,” explains Ana Soler.

With this project, Ana Soler has discovered a facet that was unknown until now. “My technical side as an engineer makes me value this project much more because I know the grape and its characteristics. Seeing it turned into art is something that excites me,” she adds.

Art and agriculture merge to create works of art

Two concepts that seem antagonistic to each other, such as agriculture and art. A social responsibility project with the community of Castilla-La Mancha. They are having a great impact, “I think it is really because of the affection we have for our land and that is why many people are connecting with this project. This is the best recognition,” says Soler.

“We put our beloved grape in the hands of researchers and creators, to turn it into something unique, innovative and ambassador of our land. A type of art that connects the viewer with our roots, with those of the Castilian-La Mancha culture”, she concludes excitedly. It has been well received since the project was presented by artists, companies and all kinds of people.

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News source: Albacete Capital digital newspaper.

The VIDARTIS project on the 25th of November, International Day for the Elimination of Violence against Women.

Last Friday we carried out a playful-artistic activity with 2nd and 3rd grade students.
Through the VIDARTIS Project promoted by JULIÁN SOLER, the students of these two courses created original and small works of art with a double theme:

• the design of Christmas greeting cards
• drawings in favor of the eradication of gender-based violence

For the elaboration of these drawings they used grape juice concentrate itself as pigment, in an initiative that tries to merge artistic creation with the promotion of one of the main products of our land.
In addition to making their drawings and attending a short talk about grape juice concentrate production, the children from both classes were able to taste the white grape juice concentrate (which has zero alcohol content).

Ana Soler, leads VIDARTIS, this original initiative that is having a great echo in the media by combining art with the promotion of the main agricultural activity of Quintanar del Rey in Castilla La Mancha: the cultivation of the vine, and the processing and marketing of products derived from it.

The color of Christmas is grape and nothing else,

because when we join agriculture and art, the magic of Christmas is born,

with our best wishes for the Christmas holidays and may the new year be accompanied by Health and Prosperity.